Today’s Atlanta real estate market demands that builders connect with homebuyers in new ways. Because of this, Custom Builders Atlanta members are pooling their marketing assets to reach new clients.
Initially, CB Atlanta created a collective website for its members and set up several social media networks. Our most recent effort is aimed at competing head-to-head with the national homebuilders online by becoming an active participant in the BDX websites and property referral. Since most of CB Atlanta’s members build inside the perimeter, the first community on BDX is ITP –Inside the Perimeter. The plans are named after the neighborhoods in which they are built. Each plan tells the story of the particular neighborhood and extols the virtue of the plan. The media materials are from previous projects and many are the media material from award competitions. This means that the photography is excellent and plentiful for each plan.
The initial response has been excellent and several serious custom home prospects have already made inquiries. The leads from the website will be shared by CB Atlanta members so that the customer gets choices and competition among members.
If you’re looking for new, custom-built Atlanta real estate, visit the New Home Source website to see neighborhood profiles and floor plans.
If you’re a builder interested in joining CB Atlanta, visit the website to learn more.
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